Local Business Internet Marketing Strategies For 2013

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1. Develop A Realistic Forward-Looking Marketing Budget

Of our digital marketing statistics , this one comes as no surprise. Search engines such as Google and Bing drive the majority of web traffic. Consequently, search engine optimization is a leading driver for organic ranking performance on search results and therefore the biggest factor in increasing organic prospect opportunities. Source: ModernTechnolab. So to be safe, you better get an SSL certificate for your website. Source: Fortune Lords. Over the years there were many new and improved versions introduced for better performance and enhanced security measures. Surprisingly, there are many outdated WordPress sites across the web.

Source: Backlinko. Link building a quality, diverse backlinks profile comes with many challenges, according to many digital marketing SEO stats. This tactic combines content, programming, and psychology to get other people to link to your site, making it one of the most complex SEO practices. Source: Searthitlocal. Creating an appealing and lasting online presence with increased visibility is a must. Source: NewMediaCampaigns.

When done correctly, SEO gets your website in front of your target audience, and organic results are a more respected resource compared to paid search ads. Source: Digital Strategy Consulting. Many of them are optimistic about search engine optimization, putting it as their top priority this year. Source: KunoCreative. Organic search is the largest source of traffic, topping paid search, which, on the other hand, drives significant revenue.

Source: OrangeStar. They offer original and engaging graphics that tend to be shared on social media more than any other type of visual content. Source: Jigsaw Recruitment. The social media phenomenon has turned into a key part of marketing. When you consider the 2. Source: Source Global Research. To put it into perspective, the average attention span in was 12 seconds.

Source: Martech Series. Most digital marketing statistics reveal social media is an effective customer service tool that can help you increase brand engagement and win new customers. Check your accounts on a regular basis and make sure to respond to all comments and messages. Showing that you pay attention to your followers and interacting with them will help you establish a positive relationship, and thus, more recommendations.

Source: e-Consultancy. Source: Website Hosting Grating. Social media marketing statistics show that Instagram has grown to become a real powerhouse with the highest interaction rate among social media networks. Source: Ion. With one billion monthly active users, Instagram offers a huge potential for influencer marketing. This social media network offers amazing opportunities with a huge creative and financial stake.

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Source: Mobile Marketing Magazine. Source: Geo Marketing. Businesses use direct messaging as a means to engage with their customers in a powerful, personalized way. Companies work towards providing interactive experiences and transparent communication to their customers, thereby significantly improving customer service. Source: Infusion Soft. Facebook, Twitter, and Instagram are the main platforms through which users receive information. A lot! Source: Sweor. Of our digital marketing facts , this one is simple—people love comprehensive, informative content that completely covers all aspects of their query.

And if they love your content, social shares will inevitably increase. Source: Dream Grow. Visuals make it easier for readers to process information, which makes it more attractive to users. Photos capitalize on this, serving as quick attention grabbers. Statistics, tips, or graphics—the choice is entirely up to you. Source: Sumo. According to these digital marketing growth statistics , infographics boost your SEO efforts, drive traffic, increase your conversion rate, and serve as a powerful tool for building solid relationships.

Long story short, by not creating infographics, you will be missing out on an enormous opportunity for quality growth. Source: CMO. Offering a personalized online experience to your customers will surely increase the traffic to your site. Source: LSA Insider.

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The frenetic rise of mobile usage pushed marketers to approach digital media from a new perspective. Nowadays, more than half of people use media via smartphones, which makes it imperative for you to offer the best mobile experience possible. Source: Statista. The majority of users prefer using smartphones over laptops and desktops, which is the main reason marketers are heavily investing in it. Source: Biakelsey. Projections show that native and programmatic advertising, as well as remarketing, will become the most popular mobile advertising trends in the near future. Source: GlobalStats Statscounter.

This is why optimizing for mobile search results is more important than ever. Source: Engage According to the most recent statistics for digital marketing , people will also call or go to that business within 24 hours. Note that an outstanding mobile-optimized website will significantly ease this decision. Source: MySMN. Mobile devices are becoming a great supplement to online shopping. Shoppers are increasingly turning to mobile to research products, read reviews and ratings, and compare prices prior to making a purchase using a desktop or laptop.

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Source: Issuu. The business impact of mobile devices is huge. From Q1 to Q1 , mobile traffic grew ten times faster than desktop. Of our digital marketing stats and facts , this thoroughly proves the need for mobile-optimized websites. Source: My Marketing Coach.

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Smartphones are everywhere, and people use them more than ever to research products or services and read reviews and testimonials. They are the most common device used, especially among younger individuals under 35 years old and females. Source: Marketing Week. The goal of content marketing is to attract customers. But when using this practice, marketers often create content that sounds salesy and less trustworthy. However, only creating high-quality content that helps readers research a business idea and gain knowledge of an area in their own business will get you the desired results.

Source: Adweek. People check their inbox at an average of 74 times a day. So they prefer receiving emails from brands that are informative and relevant to them. Source: Ninahale. These digital marketing facts show that more and more consumers block the display of digital advertising in order to visit websites without interruptions.

Source: Meaningful-brands. They also expect content to be highly relevant and contribute to their well-being. Source: Social Media Today. In other words, the majority of digital ads are not being viewed at all. Source: LiveChatInc. So if you want to win over new loyal customers, you need to make sure your message is carried across in the right way. Source: Adscode. Content is arguably the most powerful marketing strategy of every business.

The more credible your content, the greater the trust your brand will enjoy. Source: Forbes. Source: Imforza. Source: Radiance Solution. The rate of emails opened by mobile devices will continue to grow in the years to come. Source: Direct Sales Marketer. Email is the most cost-effective marketing form.

The reason behind such high ROI is that email provides a follow-up opportunity, which, in turn, boosts sales.

The Six Most Popular Digital Marketing Channels With Small

Also, email is still one of the most engaging forms of communication, allowing you to build strong relationships with both current and future customers. Despite the fact that social media network platforms enable users to communicate easily and effectively, email remains extremely popular. Digital marketing growth statistics show that before the start of , there will be over 3. The growth will continue, reaching 4.

Source: Waterford Technologies. This figure is expected to grow exponentially, reaching about billion daily emails exchanged in Nowadays consumers value personalization, relevance, and benefits, which forces businesses to focus on catering their emails to the specific expectations of their recipients. This requires a lot of investment, leading to a significant growth in spending on email marketing.

Source: Colibri Digital Marketing. Email accelerates the customer journey from one stage to the next more than paid traffic, content creation, or video creation. In other words, email is the channel generating the highest digital marketing ROI. Source: Strategic IQ. Even after the introduction of different communication channels, email is still the primary option for business purposes as it provides users with more meaningful engagement. Source: Juvlon.

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Source: Mann-co. Personalized direct mail can help you avoid this. Forget about generic direct mail and send highly targeted content to gain loyal subscribers. Source: Customerthink. Mobile should be a priority. They create troves of valuable, useful content for content marketers in order to teach, instruct, guide, or inspire. They use charts, graphs, pictures, and illustration to explain concepts. This type of content is easily digestible and totally shareable. In general, a case study is an in-depth look at some action your brand or business completed that had measurable results for success.

In it, the agency showcases how they executed a successful content campaign for a real estate brand. For those of you who shudder at the thought of writing a blog post or in-depth article or case study, there are content mediums out there for you. Podcasts are huge. If you are a good speaker or interviewer, this content format can be a great one for sharing valuable information with your audience. You must have a direction, a plan, the right tools, and ways to measure your progress if you expect to get anywhere. Here are the key content marketing strategy fundamentals involved:.

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When you use SEO with content marketing , it can take you farther, longer. These two pieces together help power-up your organic read: free reach and visibility on the internet. The overarching goal of good SEO is to get your site pages ranked on the first page of Google. After all, most people rarely, if ever, click to Page 2 on their quest for information. Here are some basic SEO techniques that will help your content get indexed and ranked in search results:. Of course, this is just bare-bones SEO. Organic search can give you great click-through rates.

It also gives you the benefit of the inherent trust people have in Google results. Here are some good examples from Search Engine Land:. The combination of paid search and content marketing gives you a cohesive internet marketing whole. Organic and paid traffic can merge to net you higher visibility and better results for driving traffic, which can increase your leads and sales.

Content marketing requires some pieces that are far less tangible than strategy or SEO, but are perhaps the most important. Instead, you must have the patience and fortitude to wait months — maybe even up to a year or longer — to start seeing the returns.

Content marketing is internet marketing that builds momentum over time. High-quality content gets increased visits over time. Most importantly, all of these compounding returns can help your content climb the Google ranks, which in turn helps it reach more people organically. It just takes patience and fortitude to see it through, and to keep putting out content with the months ahead in mind. Remember, this is a marathon, not a sprint.

Local Business Internet Marketing Strategies For 2013 Local Business Internet Marketing Strategies For 2013
Local Business Internet Marketing Strategies For 2013 Local Business Internet Marketing Strategies For 2013
Local Business Internet Marketing Strategies For 2013 Local Business Internet Marketing Strategies For 2013
Local Business Internet Marketing Strategies For 2013 Local Business Internet Marketing Strategies For 2013
Local Business Internet Marketing Strategies For 2013 Local Business Internet Marketing Strategies For 2013
Local Business Internet Marketing Strategies For 2013 Local Business Internet Marketing Strategies For 2013
Local Business Internet Marketing Strategies For 2013 Local Business Internet Marketing Strategies For 2013

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