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Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Find more information about: Ingo P Thomas. A comparison of the regional reference of the news items reveals a significant divergence between DWTV and the Arab channels. Instead, its reference to Germany and Europe totals more than 50 percent.
On the other hand, broadening the agenda to cover topics beyond the Arab region is also a key international broadcasting goal. However, the channel needs to choose topics that guarantee at least some connectivity to the Middle East.
During the study period, such topics included a demonstration of independent judges in Egypt [xxviii] or a sit-in of Tunisian lawyers demanding freedom of speech. These topics were not prominently placed by the pan-Arab channels, but they were certainly among the top issues in the affected Arab countries. Nevertheless, DWTV should dare to broadcast these kind of issues connected to Arab publics by putting them in a larger context such as questions on freedom of opinion or migration, and, thus, promoting intercultural understanding.
These positive aspects, however, are often hurt by inadequate presentation. Lacking correspondents, DWTV relies mostly on material from news agencies and thus presents such topics with short voice-overs or impersonal reports only. In contrast to the two Arab channels, however, these reports are rarely supplemented by interviews or commentary. The strength of the pan-Arab news-channels — particularly of al-Jazeera — lies in an ability to deal with topics comprehensively by applying different presentation forms.
This better contextualizes topics, and increases the possibility of their being remembered and understood by an audience. For example, the Petraeus-Crocker report on the situation in Iraq in September dominated the newscasts of the Arab channels, which presented information in interviews, statements or reports. DWTV, on the other hand, covered this topic in a single voice-over report in each of its newscasts. In contrast to this finding, a different example from illustrates how topics can be made memorable and interesting to Arab audiences through adequate presentation: DWTV explained the foreign policy strategy of the European Union in several successive news items.
Instead of working off a wide variety of topics with superficial voiceover reports, this kind of "explanatory piece" with a regional reference have much more potential to provide Arab audiences with different views and opinions, thus fostering interest in dialogue.
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To better perform its dialogue function, DWTV should produce longer reports with a stronger connectivity to the Arab region and a wider variety of presentation styles. The examined newscasts were dominated by political topics, yet DWTV is not obliged to stick to this scheme. On the contrary, themes like arts and culture, society or science and technology offer opportunities for mutual learning and may serve to reinforce intercultural dialogue in contrast to the highly political al-Jazeera and al-Arabiya.
Table 3 shows that non-political themes such as economics, arts and culture, society and science and technology are more often featured by DWTV than by both Arab channels. During the period of analysis, the subtitled magazines did not include a single reference to the Arab World. Presenting civil commitment and its implications for economic reform could help stimulate Arab civil societies. Strikes in Germany, for example, are an issue that might be connected to similar events in the Arab World, thus promoting dialogue. The same applies to the field of arts and culture. In the Arab World, there are a lot of interesting events in the fields of arts and culture such as book fairs and festivals.
Many critical intellectuals and artists involved with these activities are underrepresented in Arab media but worth featuring. DWTV could be a means to introduce their positions, views and projects to Arab audiences. Furthermore, social issues such as the compatibility of having a family and a job can be discussed using European examples while at the same time implicitly or explicitly referring to problems in the Arab World. Thus, the lack of correspondents could be compensated by choosing German and European topics with a regional connection.
German international broadcasting has subscribed to the mission of promoting intercultural dialogue. In the light of the development of media infrastructure in the Arab World, this seems to be the appropriate strategy for going forward with government-sponsored international broadcasting. Deficits in particular are the lack of Middle East regional reference, the inadequate presentation of topics and the primarily conflict-driven news agenda.
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Topics within these fields might better generate dialogue between cultures than controversial political issues. Nonetheless, this potential needs to be supported by an adequate financial budget and institutional backing from the German government. Carola Richter is a teaching and research assistant at the Department for Media and Communication at the University of Erfurt, Germany.
Her focus is on media systems in the Arab world. She is currently working on her PhD thesis on Islamist media in Egypt. Public Diplomacy Overseas. New York : St. Bonn : Friedrich-Ebert-Stiftung. Cambridge : Polity Press. In: Global Media and Communication 2, pp. In: Aus Politik und Zeitgeschichte 11, pp.
Washington , D. Press Release, In: Imhof, Kurt et al. Wiesbaden: Westdt. Verlag, pp. London : Sage, pp. Your email address will not be published. International broadcasting and intercultural dialogue: Deutsche Welle in the Arab World. Results and discussion Through comparative content analysis, news items and a total of different topics were identified see table 1.
Few references to the region A comparison of the regional reference of the news items reveals a significant divergence between DWTV and the Arab channels. Inadequate presentation These positive aspects, however, are often hurt by inadequate presentation. De-politicized themes The examined newscasts were dominated by political topics, yet DWTV is not obliged to stick to this scheme.
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